About Trading Direct

Trading Direct has been serving clients since 1997. Trading Direct is owned by York Securities Inc, one of the original discount brokers who was founded in 1979. We are located in New York City, New York, USA.

Clients look to Trading Direct for convenience, prompt service, and knowledgeable answers to questions from a single representative, by email or phone.


Buy, sell, or hold all types of securities (common stocks, preferred stocks, options, bonds, ETFs, mutual funds) in one account. Place orders online or by calling a live broker. ACH transfer money to or from your account, write checks or use a debit card with the optional Cash Plus account. Download year-end tax data into Turbotax.

Prompt Service

At Trading Direct, emails are answered promptly, normally with in an hour. Other brokers may take a few days to return an email.
At Trading Direct, phone calls are normally answered with in a few rings by a live representative. Other brokers may have an automated phone system where half the battle is just getting to the correct department.

Knowledgeable Answers To Inquiries

Trading Direct reps are trained to answer all customer service questions and to place orders. Therefore you usually need to deal only with one rep when calling. Other brokers separate customer service and order entry into various departments, which results in taking longer to provide the answers and service that you want.  

Low Margin Rates

Among the lowest in the industry. Extremely low margin rates for those looking to borrow-- up to 1/2% points below Broker Call!

 Debit Balance Amount   Rate 
 $0 - $49,999.99   10.00%  (Broker Call +2.75%) 
 $50,000 - $99,999.99   9.25%   (Broker Call +2.00%) 
 $100,000 - $249,999.99   8.50%   (Broker Call +1.25%) 
 $250,000 - $499,999.99 
 7.625%  (Broker Call +0.375%) 
 $500,000 - $999,999.99   7.00%   (Broker Call -0.25%) 
 Over $1,000,000   6.75%   (Broker Call -0.50%) 

Above rates based up the broker call rate, which is 7.25% as of 7/27/23. This rate can be found in the financial press.

Low Minimum to Open Account

Only $500 initial deposit needed for a cash account ($2000 for margin).

Optional Banking Account Features

Check writing, debit card, and online bill pay are also available. (See Cash Plus section of Document Center for details).

Mutual Funds

Thousands of mutual funds are available. Find the perfect fit for your investment needs.
Visit Pricing for further details.

Account Protection

High-encryption security. Member of SIPC.

Current Promotion

"100/100" Refund Offer: Transfer your entire non-IRA account (valued at over $25,000) from another brokerage firm, and get their account transfer fee, up to $100, refunded into your Trading Direct brokerage account, after 100 days.

Trading Direct is located at 160 Broadway, Ste 915E, New York NY 10038

Contact Us

Open a New Account

Accounts at Trading Direct are custodied with Axos Clearing, LLC. Axos Clearing is a wholly owned subsidiary of Axos Financial, Inc.

Use of margin involves risk and is not suitable for all investors. Read the Margin Agreement & Disclosure Statement for details.
Options involve risk and are not suitable for all investors.
Investors should consider the investment objectives, risks, charges and expenses of the investment company carefully before investing. To check this or any other information about a specific mutual fund, please request a prospectus from the fund company or Trading Direct, to read thoroughly before entering an order.